Unfolding the AI Washing Threat: Safeguarding the Growth of Artificial Intelligence

Artificial intelligence has already had a positive effect on several industries, but unfortunately, this popularity and success have caused some wrongdoers to attempt to capitalize on the AI boom in unethical and illegitimate ways. One such practice is known as “AI washing,” and it is arguably one of the biggest threats to the continued growth of AI. AI washing is most easily understood by comparing it to the similar practice of greenwashing, in which companies misrepresent their products as being more eco-friendly than they actually are. Similarly, AI washing involves making false representations of a product or service’s use of artificial intelligence technology. Through this deceit, businesses are riding the wave of AI hype without offering their customers the benefits.