The growing aging population, coupled with the rising prevalence of chronic diseases, technological advancements in ultrasound imaging, high demand for image & diagnostics-guided procedures, and favorable reimbursement policies for contrast-enhanced ultrasonography, are driving the growth of this market. However, the complexity involved in contrast-enhanced ultrasound (CEUS) is expected to restrain the market. In addition, increasing microbubbles/ultrasound contrast agents-related research activities will offer growth opportunities for the market growth. However, the lack of skilled professionals is a major challenge for market growth.