Product Classification In Marketing

Product Classification in Marketing (Short)

Product classification is a crucial concept in marketing that involves categorizing products into different groups based on their characteristics, uses, and benefits.

Types of Product Classification:

Consumer Goods: Personal or household use (e.g., toothpaste, smartphones)
Industrial Goods: Used in production or business operations (e.g., machinery, equipment)
Services: Intangible products providing value (e.g., healthcare, education)
Hybrid Products: Combine physical and intangible elements (e.g., software, consulting services)
Importance of Product Classification:

Identify target customers and their needs
Develop effective marketing strategies and positioning
Determine product features, benefits, and pricing