Prior to examining Conversion Rate Optimization (CRO), it's important to grasp the concept of conversion rate. This metric reflects the percentage of visitors who perform specific actions, like buying a product. For example, if your website gets 1,000 visitors and 50 make purchases, your conversion rate is 5%. A higher conversion rate indicates that your site effectively encourages desired actions. CRO seeks to improve this rate by enhancing user experience and employing data-driven techniques to make the most of your existing traffic, leading to increased revenue and lower acquisition costs.