Explore how Account-Based Marketing (ABM) has emerged as a game-changer in marketing, enabling companies to zero in on high-value accounts. In today’s rapidly evolving business landscape, staying competitive means adapting to... Read More
Author: mark10
Alex, can you tell us a bit about your background and how you came to co-found Vibes? I always wanted to start a company. Back in college, my co-founder Jack Philbin... Read More
Christy, can you describe your background and what led you to Pantheon? I have a Bachelor of Arts degree in Sociology, and my mother and aunt were both social workers. This... Read More
Influencer marketing today is the key strategy for all kinds of brands from beauty to fintech startups. At the same time, in the realm of digital consumerism, a new noteworthy... Read More
In a recent survey of B2B marketers, we uncovered a group we call Data Heroes, marketers who are using the right data to convert audiences into customers, and they have... Read More
In a recent survey of B2B marketers, we uncovered a group we call Data Heroes, marketers who are using the right data to convert audiences into customers, and they have... Read More
In a recent survey of B2B marketers, we uncovered a group we call Data Heroes, marketers who are using the right data to convert audiences into customers, and they have... Read More
In an era where technology and digitalization are at the forefront of business operations, the C-suite, composed of top executives in an organization, must adapt and remain digitally literate. The... Read More
1.Understanding the SME Landscape 2.The Role of AdTech in SMEs 3.Why SMEs Need CDPs 1.Understanding the SME Landscape To provide valuable insights to SMEs, we must first grasp their unique characteristics and challenges. SMEs,... Read More
In an era where technology and digitalization are at the forefront of business operations, the C-suite, composed of top executives in an organization, must adapt and remain digitally literate. The... Read More