Amazon India has rolled out a ₹5 fee per order for certain customers, including Prime members, and it’s generating a mixed bag of reactions. While Amazon says the charge is necessary to offset delivery and logistics costs (from escalating costs), millions of customers buying from a company historically synonymous with “free delivery” are struggling to catch up with Amazon's new reality.
While ₹5 itself sounds insignificant… repeat through the door on essentials you buy daily, low-value purchases, multiple purchases from different categories…whatever your category purchasing jitters may be, shopping experts have had different reactions. Some view this charge as taking Amazon's customer-first view and flipping it on its head, while others were sympathetic to the industry's reality and understand the economic conditions impacting the delivery network.
So what does this mean for Indian online shoppers? Possibly the start of greater technology-driven platform micro-fees overall, and likely not only from Amazon. Industry experts suggest that the global e-commerce trend is towards providing a better, more attractive package of convenience, versus increasing operational pressures.
If you are a regular Amazon shopper, you would do well to review your cart closely before settling the order confirmation. You may notice the ₹5 fee in your final review, even if you are a Prime member.
Check back often on viralbake.com for analysis, consumer response, and shopping tips. From policy changes to pricing trendlines, we sort out what matters so that you are informed, not surprised.
Because in 2025, even ₹5 is worth talking about.